About Petterly
Australian pet care
worth trusting.
Independent, editorially-led guides for Australian pet parents — written with care, grounded in expertise, and free of marketing spin.
Who we are
An Australian pet-care publication built on editorial trust.
Petterly is an independent publication for Australian pet parents. We publish considered, well-researched guides on the things that matter most in everyday pet life — nutrition, behaviour, training, gear, health and wellbeing — written by people who live with pets and care deeply about them.
We believe good pet care should feel calm, not overwhelming — and that the information you rely on should be clear, honest, and unmistakably written for an Australian audience.
Our mission
Empower Australian pet owners with clear, trustworthy advice across every stage of pet life.
From choosing food and gear to understanding behaviour, training and everyday wellbeing — we exist to make pet care more confident, more informed, and a little less noisy.
Make pet research easier for everyday owners.
Highlight products that offer real value, not clever marketing.
Share practical guidance grounded in experienced pet ownership.
Support responsible, compassionate care for all animals.
Celebrate the everyday joy pets bring to Australian homes.
Why Petterly exists
Australian pet content deserved a more thoughtful home.
Before Petterly, the same gaps appeared again and again across online pet content — generic overseas articles, contradictory recommendations, opaque editorial standards, and no clear way to tell what was genuinely useful from what was simply well-marketed.
Petterly was built to close those gaps. Every guide we publish is written specifically for Australian pet parents, with local context, local product availability, and an editorial voice that respects both pets and their owners.
- Generic overseas articles that don’t apply to Australian conditions or products.
- Contradictory or unclear product advice across sites.
- Little transparency around how recommendations are made.
- No straightforward way to compare what’s actually worth buying.
- Outdated information sitting alongside unclear editorial standards.
What makes Petterly different
Local context, real experience, plain-English advice.
Australian context
Every guide is written with Australian pets, climate, wildlife and products in mind — from summer safety and beach-ready dogs to snake and tick prevention.
Real owners, real experience
Our contributors come from a mix of pet households — dogs, cats, aquariums, small pets and rescues — and write from years of hands-on care.
Friendly, practical advice
Warm, helpful and free of jargon. Our goal is to leave you feeling confident and informed, not overwhelmed.
Editorial standards
Every article follows a clear set of editorial principles, with regular reviews to keep guidance current as products and best practice evolve.
Our editorial standards
Five principles behind every Petterly guide.
These aren’t slogans — they’re how we decide what’s worth publishing, how we structure each guide, and how we choose to revisit and update older articles when the landscape changes. You can read more about our framework on the Methodology page.
How we’re funded
Reader-supported, editorially independent.
Petterly is reader-supported. When you click a link and make a purchase, we may earn a small commission at no extra cost to you. Recommendations are made on editorial grounds first — a product is only included because we believe it’s genuinely useful for Australian pet parents.
Meet the team
A small Australian team of passionate pet parents.
Petterly is built by a small team of contributors who love what they write about and live with the animals they cover — from Golden Retrievers and rescue Staffies to tabby cats, budgies and home aquariums.
Pet Care Contributor
Chloe Martin
Chloe writes from the perspective of a busy dog mum juggling life with her Golden Retriever, Bruce, and tabby cat, Luna — with a focus on food, behaviour, safety and real-world product value.
Training & Gear Contributor
Tom Reid
Tom brings a hands-on perspective to dogs, camping and adventure gear, sharing a home with a Lab, a rescue Staffy-mix and a budgie.
Tech Contributor
Alex Tan
Aquarium hobbyist, cat parent, and the voice behind much of our gadget and enrichment coverage — always curious about what’s new and worth a closer look.
Thanks for being here
Welcome to Petterly.
However you found us — a search, a friend, a quiet scroll through Pinterest — we’re glad you’re here. We hope Petterly becomes a calm, trustworthy companion for your pet life in Australia.